EL LLAMADO DE LA MANADA JEEP
BRAND STRATEGY
COMMUNICATION STRATEGY
CUSTOMER ENGAGEMENT
Aprovechando los valores de la marca Jeep creamos el concepto de manada, que nos remite a los ancestros indígenas y a los caballos salvajes, e identifica a un grupo de individuos que comparten elementos como la lealtad y la aventura, manteniendo siempre la libertad.
Necesitábamos crear una comunidad para los usuarios de Jeep que entregara un valor adicional al hecho de tener un renegado.
El llamado de la manada. Creando una comunidad.
Necesitábamos crear una comunidad para los usuarios de Jeep que entregara un valor adicional al hecho de tener un renegado. libertad. Una comunidad de personas intrépidas, osadas y entusiastas, que hacen permanentemente camino al andar
- Interior Design & Furniture
- Product Design & Manufacturing
- Music & Entertainment
- Education & Learning
- Event Planning & Managament
LA MANADA JEEP
Tener un renegado es sentirse como parte de una manada de amantes de la libertad. Solo hay que estar atentos al llamado.
WE BELIEVE IN PLACING USERS AT THE CENTER, ENSURING THAT EVERY ELEMENT AND INTERACTION IS PURPOSEFULLY CRAFTED TO ENHANCE USABILITY AND DRIVE SATISFACTION.
SYNERGISTIC BLEND
In today’s society, commerce and brand connection are equally important. For the best possible shopping journey, we combined a friendly design system with a frictionless path to purchase. And with engaging content we attracted new customers, while bringing existing customers closer to the brand through storytelling and collaborations.
"Working with Nayla™ on our inclusive and diverse photography project has been a joy. They truly understood our vision and created a space where every individual felt celebrated and represented. Their – commitment to capturing authentic moments and embracing diverse stories was remarkable. The team's professionalism and ability to make us feel comfortable allowed us to express our true selves during the sessions. "
– John Anderson
Project Manager
